Yodlee, the California-based provider of personal financial management (PFM), integrated payments solutions and online services, has said that it is experiencing dramatic growth in online banking services in recent months.
Yodlee’s independent research shows that the average American consumer in his 30s has nearly 35 financial accounts. Tracking bank, credit, bills, mortgage, loan and brokerage accounts without substantial online banking and PFM tools can be an onerous task at best.
Yodlee has claimed that it works with US banks and many portal sites to deliver tools that empower consumers to track and manage their holistic financial affairs, from budgeting to account balancing, funds transfer, and bill payment.
Joseph Polverari, SVP, Strategy & Development at Yodlee, said: Right now, we’re all looking for tools that make our financial lives more manageable, and banks know they must provide online services that offer real value to attract and retain customers. Yodlee has maintained a singular focus for more than a decade on building services that help banks fully leverage the online and mobile channels to effectively meet and exceed consumer needs, even as those needs change and evolve.
