The payment services provider said that its WU Pay platform allows online shoppers in the US to pay for online purchases from their existing bank accounts or in cash at Western Union Agent locations.
Western Union president and CEO Hikmet Ersek said WU Pay is an integral part of the ongoing change taking place at the company.
"WU Pay not only propels us further into the digital payments space, it improves our core money movement capabilities by combining the strengths of our brick-and-mortar Agent network and WesternUnion.com with the proven eBillme platform we acquired last year," Ersek said.
The online platform has been designed using eBillme platform, which Western Union acquired in October 2011.
The facility is available as a payment option through hundreds of online merchant sites such as Sears, Kmart, Buy.com, Tiger Direct, RedCats USA and others.
The payment option can also be used to purchase over 60 leading virtual gift cards including Amazon, jcpenney, The Home Depot, Dell, American Airlines and many more.
The company said that users who use WU Pay are not required to share any account, credit card or other financial information to do a transaction online.
Using the online services, consumers’ selects the option at checkout page and the order is confirmed with a bill sent to their e-mail address and they pay the bill the same way they pay utilities, loans, insurance, and other bills.
Additionally, customers using WesternUnion.com will have WU Pay as a payment option so they can pay for their money transfer transactions directly from their bank accounts.
