Based Nottingham, Noon will focus on advising Wilsons’ high net worth clients on strategies for continually maximizing the financial return on investments.

He worked at Lloyds Banking Group as a senior financial advisor for more than 20 years and four years as private client manager at one of the UK’s leading investment houses.

Wilsons said the new private client advisor role is part of the firm’s extensive financial services team, headed by Wilsons’ CEO Annabel Prow.

Noon said "the firm’s wealth management advisory service encompasses all so-called ‘Wrap Platform’ products such as ISAs, pensions, on and off shore bonds.

"Our job is to alert clients to any changes or opportunities across the global markets that are most appropriate to their current or evolving financial situation," Noon said.