The trial will bring together near-field communication (NFC)-enabled mobile phones, over-the-air personalization, Visa payWave contactless payments and merchant direct marketing offers sent to the phone.
The six-month trial involves 500 Chunghwa Telecom Call Call co-branded cardholders using NFC-enabled Nokia 6131i handsets to make contactless payments at any of the 3,000 stores that accept Visa payWave contactless cards in Taiwan.
Gordon Cooper, regional head of mobile payment for Asia Pacific at Visa, said that the public trial was a natural progression for contactless payments in Taiwan, the leading Visa payWave contactless market in Asia Pacific.
With more than 1.4 million Visa contactless cards in Taiwan, cardholders are aware of the speed, security and convenience that contactless payment delivers. This public trial is about extending our Visa payWave contactless payment feature to the mobile device and we are excited to be able to partner with Chunghwa Telecom, Chinatrust Commercial Bank and Nokia to make it happen in the tech-savvy Taiwanese market, Mr Cooper added.
