Under the program, upon a customer’s request JNB will issue a unique 16-digit Visa debit account number which will draw funds from a nominated JNB bank account. The virtual Visa Debit card can be used for purchases of up to the value of US$1,0001 and are valid for 10 days. Upon expiry the customer can request a new virtual Visa Debit card number. There will be no plastic card issued as part of the program.
Brian McGrory, head of debit products in Asia Pacific, Central Europe, Middle East and Africa at Visa, said: “Whether it is to search online or to spend online, Japanese consumers have named the internet as the number one item they could not live without2. Team their passion for the internet with the ‘buy now, pay now’ convenience of Visa Debit and JNB’s virtual Visa debit card program taps into an existing demand for Japanese consumers.”
Mitsuhiro Komura, senior executive managing director of Japan Net Bank, said: “With the launch of JNB’s Virtual Visa debit service, we are able to provide our customers with a convenient and safe way of making payments at online merchants. JNB was established in October 2000 as Japan’s first internet-only bank and already has two million customers. The new virtual Visa debit service is a strategic product which will help us to expand the payment business and our customer base.”
