epay is the electronic payments processor for ‘tops ups’ or mobile prepaid minutes, a popular mobile solution for youngsters and, there are 50 million Pay as You Go phones, compared to 30 million contract subscribers, in the UK.
Mobile "top ups" and Pay as You Go minutes will be available for purchase at shop.virtualpiggy.com.
According to epay, it handles approximately 40% of all mobile ‘top up’ transactions in the UK and 86% within Australia.
epay senior vendor manager Joni Shakles said, "With so many of our top up and gift cards being purchased for use by under 18’s, the commercial benefits that Virtual Piggy brings to epay are invaluable."
"Enabling kids to be able to go online and to purchase these cards themselves, in a parent controlled manner is absolutely revolutionary!"
Virtual Piggy CEO and founder Dr. Jo Webber commented, "Our partnership with epay will deliver a seamless solution that will allow us to service the majority of this $10Bn annual market."
Operating as a division of epay, Euronet Worldwide (EEFT) offers prepaid products across the globe through a distribution network of over 304,000 retail locations worldwide.
Trading in 17 nations, epay caters electronic payments services through a network of nearly 680,000 points of sale at almost 339,000 retailer locations in Australia, Brazil, China, France, Germany, Greece, India, Italy, New Zealand, Poland, Romania, Russia, Spain, Turkey, UAE, the UK and the US.
