VeriFone Holdings, a provider of secure electronic payment solutions, has come up with a strategic initiative aimed at leveraging its current and future payment assets into the fast growing payment-enabled media marketplace.
As part of this new initiative, VeriFone intends to refresh its taxicab technology to include IP-connected Flash 10 technology and dynamic content generation capabilities. VeriFone plans to roll this technology to all of its New York taxicabs by June.
Additionally, VeriFone intends to build its payment-enabled media sales force to more than 20 sales representatives serving both local and national media buyers. The company will also begin a major initiative introducing other payment-enabled media opportunities, providing media and marketing opportunities to consumers at locations where they are increasingly able to take advantage of electronic payment options.
Douglas Bergeron, CEO of VeriFone, said: “The payment experience provides a unique opportunity to reach a variety of audience segments, such as premium business travelers heading to and from an airport, utilizing large, interactive color displays that are in front of the consumer for a considerable period. Taxis and other select point-of-sale venues automatically segment audiences to provide highly desirable advertising efficiency.”
