The integrated solution, which merchants can access over the web, automates the flow of payment transaction data in real time between the Lime Light CRM system and Verifi while payments are taking place.
According to Verifi, once an order is authorized by Verifi, the Lime Light CRM system is updated and merchants can access the data for use in customer service, sales, marketing and billing activities.
Lime Light CRM completed the integration of Verifi’s risk management and revenue recovery products, which will enable merchants to reduce fraud and chargebacks, reclaim chargeback revenue, and recover and increase the lifetime value of subscription customers.
The integration will also help merchants identify and respond to potentially fraudulent transactions.
Lime Light CRM managing partner Rick Del Rio said offering Verifi’s fraud prevention and revenue recovery services will provide Lime Light CRM clients with the tools necessary to intelligently grow their business while effectively managing the risks associated with accepting card-not-present transaction.
