According to Vipin Agrawal, Citibank’s cards business director, as reported by The Star, the bank will mainly target its existing credit card customers as it seeks to become the primary credit card supplier for Malaysians. At present, Citibank has a 20% market with over one million credit cardholders, the publication added.
Cited in The Star, Mr Agrawal said: Loyal customers deserve to be rewarded. The Citibank KLCC Mall Mania is our way of treating our credit cardholders to an unforgettable shopping experience.
We did a similar shopping extravaganza with Queensbay mall in Penang and the customers’ response was extraordinary.
