US Bank is expanding FlexPerks Visa card rewards program to its broader portfolio of credit and check card products. FlexPerks gives customers the flexibility to choose the reward they want, whether its cash, travel, merchandise, gift cards or statement credits.

The bank said that consumers and small businesses can now enroll in FlexPerks to earn more valuable rewards including cash back and combine rewards earned on their credit and check cards.

They can also choose to earn free award travel, starting at only 20,000 FlexPoints (up to a $400 ticket value) on more than 150 airlines, with no blackout dates, capacity controls or e-ticket redemption fees. In addition to the cash back and travel rewards, other reward options include merchandise, gift cards or statement credits.

Cliff Cook, chief marketing officer of retail payment solutions at US Bank, said: “What began as a new rewards program for our former WorldPerks Visa cardmembers has become an exciting opportunity for even more customers to earn rewards that they choose, including cash back on their purchases. FlexPerks puts our customers in charge with more reward options and less restrictions. They can also combine rewards points between credit and check cards to maximize their reward earning potential.”