US Bank payment services chief innovation officer Dominic Venturo said that the Find US+ App for iPhone may soon empower our customers to interact with us more easily.
"In addition to making it easier to find branches and locations, this application sets the stage for U.S. Bank to leverage its development efforts for future location-based experiences, including customized offers from our partners," said Venturo.
The phone displays a computer-generated graphic for each branch or ATM location, address and distance when the application is pointed towards a specific direction based on the user’s GPS location, said the firm.
The color-coded graphic presented by the application informs either the location is open, closing in an hour or closed.
the application also provides the best route and hours of operation, and after arriving at the scheduled destination, the applications ask for any additional information.
The Find US+ App also provides a street view through the iPhone’s camera and displays all US Bank branches and ATMs within view as well as walking directions and other important location information when the camera lens is directed down the street at eye level, claims US Bank.
When the user is able to see the branch or ATM, images captured through the camera, such as the US Bank logo, starts other digital animation to enhance the customer’s virtual and real world experience.
The application allows the user to narrow the field of locations displayed on the screen by providing the information that what type of location they are searching for, such as a "drive-up ATM only" or "open locations only".
