The consumers can earn digital trading cards by using them to Upper Deck experience application for the ePlate payment device, claims Dynamics.
The users can collect whole digital trading card sets by trading them electronically and those who redeem digital card sets for all 5 exclusive trading cards can avail an autographed card.
The latest offering connects payment devices with exclusive trading card content, thus empowering consumers to engage with brands which excite them with every swipe or online purchase.
Upper Deck CEO Richard McWilliam said that the ePlate platform gives us an exciting new way of connecting with collectible card enthusiasts by providing them with a unique experience whenever they make a purchase.
"We look forward to providing our fans with trading card experiences that will surprise and delight them as they collect in ways never before possible," McWilliam said.
Dynamics CEO Jeff Mullen said that Upper Deck knocked it out of the park with its experience application.
"This application is exciting in that it allows collectors to bridge, for the first time, the world of digital and physical card collecting – while making their everyday purchases," Mullen said.
Dynamics’ ePlate is payment device as thin as a paper and is equipped with electronic stripe and can be easily read at any existing point-of-sale (POS) magnetic stripe reader.
