United Overseas Bank Limited (UOB), a Singapore-based financial services firm, has partnered with American Express to unveil UOB PRVI American Express Card, designed to reward card members for their loyalty.
Reportedly, the UOB PRVI American Express card is for confident, upwardly-mobile individuals with a minimum annual income of S$50,000.
The UOB has said that the value proposition for cardmembers include: dining, shopping and travel privileges in Singapore and overseas from platform programmes such as the UOB Dining Privileges, UOB regional privileges and American Express Selects. Additionally, card members can benifit travel assistance from American Express which operates a travel agency networks in more than 140 countries worldwide.
Gan Ai Im, regional and Singapore head for cards & payment products at UOB, said: “This strategic partnership with American Express completes our core product line-up. With the UOB PRVI American Express Card, we are confident of expanding the relationship with our existing customers as well as reach out to a completely new market segment.”
“Therefore, UOB will be the first in Singapore to reward customers for their loyalty – by giving them a credit card where the reward bonus increases over time or when they consolidate their spend with us on any given year. As an example, our most loyal cardmembers will be rewarded with 1.2 air miles for every S$1 charged to the UOB PRVI American Express Card. Beyond just a superior earn rate, this card also offers you rebates at preferred merchants and a wide selection of travel, retail and dining privileges,” she added.
Kula Kulendran, senior vice president, head of global network services, American Express, Japan, Asia Pacific & Australia, said: “By leveraging American Express’ global expertise on building long-term customer loyalty and rewards programmes, the new UOB PRVI American Express Card offers maximum rewards and is a great choice for customers who value relationships with esteemed financial service brands like UOB and American Express.”
