Leveraging First Data’s Mobile Gateway, UniCredit will develop and pilot 2D Barcodes, also called as Quick Response or QR Codes, for mobile and eCommerce payments.
The latest m-payment initiative will address the customers’ demands for integrated shopping process, from marketing to payment, where transactions can take place anywhere, any time and on any type of device, claims the bank.
Currently carried out in Italy, the pilot allows the generation and exchange of QR Codes between merchants and consumers to process payments in a secure and PCI compliant environment.
First Data’s QR Code technology eliminates the risks associated with entering credit or debit card details for every transaction, while offering a bunch of value-added service applications, to enhance customer experience and encourage loyalty.
UniCredit Business Integrated Solutions CEO Paolo Cederle said that First Data has proven itself to be a trusted partner for supporting mobile payments plans internationally.
"In addition to developing and piloting QR Codeswe are looking forward to working with First Data’s experienced team in developing new solutions for our clients," Cederle added.
In partnership with First Data, the Italian lender also aims to market an array of products and services, to enhance the range of its payments services and assist in building an integrated payments experience for its customers.
