Umpqua Holdings Corporation, parent company of Umpqua Bank, has changed the name of its retail brokerage subsidiary, Strand, Atkinson, Williams & York, to Umpqua Investments.
The firm has said that the new name reflects the company’s connection to its affiliate, Umpqua Bank, which provides custom banking services for its clients, and has delivered local investments with Strand Atkinson for 11 years.
Recognizing the need for local investment options, Umpqua Investments aims to increase accessibility to its services by identifying stand alone offices in key markets, to augment both the bank and brokerage footprint.
Ray Davis, president and CEO, Umpqua Holdings, said: “Strand, Atkinson, Williams & York, now Umpqua Investments, has a tremendous heritage built over the past 80 years and its name has reflected that rich history. However, like Umpqua Bank, Umpqua Investments is focused on the future and positioning our communities to be stronger than ever. The firm’s new name signifies that commitment, as well as the combination of innovation and service that Umpqua Investments provides its clients.”
John Noble, president and CEO, Umpqua Investments, said: “Umpqua Investments offers an important and increasingly unusual service: the depth and experience of a full-service national investment brokerage firm combined with the service and community-based presence of Umpqua Bank, one of the country’s strongest community banks. We’re pleased to take the name of an organization whose history and values so similarly reflect our own.”
Portland, Oregon-based Umpqua Holdings is the parent company of Umpqua Bank.
