As part of this strategic alliance, SigFig will create and customize digital tools and services for UBS WMA’s 7,000 advisors that will complement their expertise and enhance their clients’ digital experience.
This best-in-class digital platform will improve the ability of UBS advisors to efficiently provide advice on assets held at UBS and other institutions, a critical factor in providing truly personalized financial advice across the complete range of client needs.
To further strengthen this alliance, UBS WMA has also made an equity investment in SigFig – underscoring UBS WMA’s long-term confidence in SigFig’s platform, innovative technological capabilities, and management.
Additionally, UBS and SigFig will create a joint Advisor Technology Research and Innovation Lab, where the companies will continually collaborate on new wealth management technology tools.
The companies envision the lab as a forum where UBS financial advisors, product experts and technologists can join with SigFig’s experts in digital technologies and design to develop leading technology capabilities for UBS WMA and its clients.
UBS Americas president Tom Naratil said: "This alliance will strengthen our advisors’ ability to provide outstanding client experiences and outcomes by combining our expertise in relationships and personalized advice with SigFig’s skills in technology, data science, design, and development.
"It is vital for our industry to innovate and provide advisors with advanced technology that enables service, advice and access aligned with how clients live their lives today."
SigFig CEO Mike Sha said: "It is an honor to have been selected by a company with the reach and stature of UBS Wealth Management Americas for this strategic alliance. In today’s market, it is increasingly important for financial firms to have access to the best technology possible.
"As a Silicon Valley company, SigFig can quickly innovate and deliver custom digital wealth management solutions tailored to the specific needs of an individual financial institution and its clients. Major enterprise partnerships are a key part of continuing to expand the reach of SigFig’s investment technology platform, and we are excited to work with UBS WMA."
