Truist Wealth, a provider of wealth management solutions, has launched two digital investment solutions, Truist Invest and Truist Invest Pro, which will help provide clients control and gain confidence.
Truist Invest is a robo advisor while Truist Invest Pro is a hybrid investing solution that combines automated investing with access to a group of financial advisors.
Truist chief wealth officer Joseph Thompson said: “Digital investing solutions are an example of Truist’s T3 strategy which combines the client’s preferred level of personalised touch and innovative technology to create trust.
“Truist Invest and Truist Invest Pro provide simple and secure access to a portfolio that is purpose-built to help an investor achieve their goals and is backed by our investment expertise that can help individuals and families build better lives.”
Truist Invest will help customers identify their goals, risk tolerance and existing investments to create a customised portfolio recommendation.
When the account is opened, customers will benefit from a daily portfolio analysis that provides opportunities for automated rebalancing and tax loss harvesting.
Furthermore, customers can make changes to their preferences on demand to meet their changing financial needs.
Truist Invest Pro integrates the digital capabilities of Truist Invest and advisor-driven advice.
With this digital offering, customers can access a team of financial advisors who can help create a customised portfolio and offer investment advice.
Truist Wealth digital investing senior vice president Kacy Howard said: “Investors want digital solutions that are secure, intuitive to use, and able to help meet their needs whether they are a new or experienced investor.
“Truist Invest and Truist Invest Pro can help give clients control and confidence in their portfolio whether they choose a fully digital or hybrid solution to invest in their future.”
Customers can open a Truist Invest or Truist Invest Pro account online by paying $5,000.
The annual fee for Truist Invest is 0.50% and for Truist Invest Pro is 0.85%. The fee is calculated based on the assets under management with a $90 per account annual minimum.
