TheStreet.com, a digital financial media company, has added two new directors, Ronni Ballowe and Christopher Marshall.
Ms. Ballowe has spent 19 years at Ziff-Davis, a technology media company. After leaving Ziff-Davis in 1998, Ms. Ballowe turned her attention to helping non-profit organizations in strategic planning, marketing, fund-raising and organizational dynamics. More recently, Ms. Ballowe has been consulting to media and other companies in a variety of roles, including CEO coaching, strategic planning, marketing and sales training.
Mr. Marshall currently serves as a general partner at Technology Crossover Ventures, a private equity and venture capital firm with $7.7 billion under management focused on information technology companies. Prior to joining TCV in 2008, Mr. Marshall spent 12 years at Trident Capital, a venture capital and private equity firm focused on the software, business services and internet markets. Earlier in his career, Mr. Marshall worked for Banque Paribas and the Chase Manhattan Bank.
The company said that Jeffrey Sonnenfeld has resigned from the board, effective August 24, 2009.
Ms. Ballowe said: TheStreet.com is one of very few digital media companies with a balanced business model. Having both strong endemic advertising and loyal users willing to pay for premium services is a great base for future growth. I am excited to join the company’s board and help develop the strategy to lead to profitable, balanced growth.
