Pieter Hendriks has been appointed as new director, business development executive for Middle East and Africa, effective immediately. He will be the principal representative for the new office.

The company said Hendriks will be a contact point for the existing clients the firm has built up in the Middle East over the past seven years and will develop new relationships.

He will also introduce the firm’s investment strategies to clients and prospects which include sovereign wealth funds, other public entities, pension funds endowments, corporates, financial institutions and family offices, across the region.

Hendriks will join T Rowe Price from ING Investment Management, Middle East, where he held the position of managing director, head of sales & distribution.

Prior to moving to the region in 2008, he was responsible for ING Investment Management Asia Pacific’s institutional business development.

T Rowe Price head of Europe, the Middle East and Africa Peter Preisler said that Pieter’s hire is a continuation of long-term measured global expansion strategy as the company continue to build a presence in Europe, the Middle East and Africa.