The services will allow customers to check account balances, transfer funds, and view and pay bills from one platform via mobile phones or other mobile devices. Initially, the mobile service will be rolled out to a select number of customers, with a broader rollout planned for later in the year.
Moving to mobile financial services is a strategic decision for us, stated Synovus senior director of innovative solutions Lisa White. With more than 219 million cell phones in the US today, consumers are beginning to view their cell phone as more than a communication device. And, with financial information among the most valuable content to a consumer, banking on the phone is the next logical step.
Synovus has over $30 billion in assets and provides services through 40 banks and other offices throughout the US.