Based in Hong Kong, Henze will have oversight of SSgA’s regional ETF expansion strategy, with a focus on increasing the size and visibility of SSgA’s range of SPDR ETFs in Asia Pacific.

He will report to Bernard Reilly, head of SSgA’s business in Asia Pacific and James Ross, senior managing director and global head of ETFs at State Street Global Advisors.

Henze joins SSgA from HSBC where he was responsible for Global ETF Product Development. Prior to this experience, he spent five years with iShares in Europe, where he last served as European head of product development.

Reilly said Frank’s vast experience in strategic planning and product development will drive the expansion of the firm’s ETF team as well as SPDR product footprint in Asia Pacific.