Through a scheme of their choice retailers can appeal to new customers and reward their frequent customers. Loyalty schemes could include cash back or a loyalty reward after a certain value of spend or number of transactions. A unique benefit of sQuid is that business owners can personalise the scheme to their needs with own-branded sQuid cards, and communicate with customers via a branded portal.
sQuid uses contactless smart card technology, providing customers with an online account where they can view their transactions, as well as keep track of their loyalty funds. The funds on the card are protected with a central host system.
sQuid’s pre-pay system enables multi-functional smart cards, combining eMoney retail payments, ITSO (Transit) schemes, council smart card initiatives, plus retail loyalty programmes. Unlike banks’ credit and debit cards, sQuid offers universal access to smart card payments.
Aruna Withane, who leads the loyalty programme at sQuid, said: “To successfully compete in a rapidly changing environment, retailers must get closer to customers and embrace new technologies. sQuid not only reduces the cost of transactions, it delivers new revenue streams for businesses too.”
