Splash will be now available from all network operators in Sierra Leone, including Africell, Comium and Zain, enabling customers to freely trade across mobile operators. In addition, Splash customers in Sierra Leone can now receive payments from employers, and pay for goods and services by sending splash-cash to merchants, in addition to sending money using the mobile phone.
Splash Mobile Money and MoreMagic Solutions launched pilot operation in Sierra Leone on September 16, 2009, and in less than 4 months have seen over 12,000 clients enroll to the service. Splash is available in agency locations in all major cities around the country.
Ben Farren, director of Splash, said: “The key distinction of our service is that clients can freely trade across mobile operators and thus, in markets where multiple operators co-exist, the service creates more opportunity for commercial growth and individual economic empowerment. We are pleased that the ease-of-use and reliability of the MoreMagic Solutions platform has allowed Splash to expand with new operators and functionality, resulting in dramatically increasing take rates among Sierra Leoneans.”
Pankaj Gulati, chairman and CEO of MoreMagic Solutions, said: “Splash’s success demonstrates that mobile phone customers in Sierra Leone have welcomed the chance to keep cash secure and convenient, even as they travel far from home to support their families. MoreMagic Solutions is pleased to support Splash as the service expands, not only with new operators, but also with increased mCommerce functionality for the customer.”
