Liz Hogbin, director for savings and investments business at Lloyds TSB, said: With base rates looking likely to fall over the coming months, many savers will value the security that a fixed rate offers. This fixed rate cash ISA is perfect for people who have been saving in an ISA for a few years, have a nicely growing nest egg and want to make the most of their savings.
Our new bonus interest rate individual savings account (ISA) offer is designed to encourage customers to utilize their maximum tax free savings allowance. At the moment just one in ten consumers has an Investment ISA but almost half admit, in the current economic environment, they would be more likely to open one if they were guaranteed a higher rate on their cash savings. Our 1.5% bonus provides consumers with that added security and gives them the confidence to dip their toe into stock market investment.
