Datacard Group, a provider of secure ID and card personalization solutions company, has implemented instant issuance pilot program with Mountain America Credit Union (MACU), to better serve existing customers and attract new members.
Instantly issued credit cards are a service that MACU has offered for some time, but they approached Datacard Group when they wanted to increase the quality and overall value of the program.
Working with Problem Solved, Datacard developed, implemented the instant card issuance software that is integrated with MACU’s existing Symitar host system, and is also interfaced with Pemco, a payment solutions company, for card activation.
For card production, MACU utilized the Datacard RP90i financial card printer, which offers security features that meet established specifications for the instant issuance of Visa cards. The RP90i card printer delivers full-color retransfer printing with over-the-edge coverage, enabling the production of unique designs to help build member loyalty.
Tony Rasmussen, SVP of MACU, said: “MACU has seen higher activation and card utilization with our branch issuance program, and customers like the convenience of getting a card right away . The Datacard solution will help MACU build on this successful program and deliver more attractive, higher quality cards to our customers.”
Russell John, vice president of global marketing at Datacard Group, said:“Image quality on the card was an important consideration for MACU in selecting a partner for this program. They compared competitive products side by side and were impressed by the color reproduction and clarity of the cards printed using the RP90i printer.”
