Canada-based Scotiabank has introduced Scotia iTRADE, a new online investing offering, which is claimed to combine the features of the E-Trade platform and Scotia Capital’s research and analysis.
Scotiabank said that its iTRADE platform will give investors access to Scotia Capital equity and economic research. Scotia Capital is the wholesale banking arm of the Scotiabank Group. Scotiabank acquired E-Trade Canada in 2008.
Barbara Mason, executive vice-president of wealth management at Scotiabank, said: Scotia iTRADE brings the unique offering of E-Trade Canada into the Scotiabank family of brands, further demonstrating the bank’s commitment to providing top-ranked online brokerage services to independent investors. Scotia iTRADE builds on E-Trade Canada’s innovation, brand character and competitive pricing resulting in a comprehensive and unique online investing offer.
Duncan Hannay, recently named as Managing Director of Direct Investing for Scotiabank, said: “The acquisition of E-TRADE Canada enabled Scotiabank to become a leader in the online investing sector.
Scotia iTRADE builds on the essence of E-TRADE Canada’s distinct and powerful consumer offering. I am very pleased to be at the helm of the talented team behind Scotia iTRADE, ScotiaMcLeod Direct Investing and TradeFreedom.”
