Card-Linked Marketing is one of the fastest-growing marketing channels, enabling brands to provide personalised, relevant offers to their customers based on comprehensive spending data, from credit and debit card spending to direct debits.
Since launching last year, Cardlytics has grown at pace and has already driven millions of pounds of retail spend. The number of retailers in the programme has increased from 20 last year to over 100 brands today. The latest retailers to join include New Look, Argos, Gourmet Burger Kitchen, Hertz, Patisserie Valerie and Heals.
Jill Dougan, Managing Director of Cardlytics, said; "With Santander coming on board, Card-Linked Marketing is set to revolutionise digital marketing in the UK. It’s the only channel based on ‘whole wallet’ spend, allowing advertisers to build up a rich profile of where, when and on what customers are spending. It provides banks with a new route to engage and reward loyal customers and enables consumers to get money off the brands they love with a single click."
With an increasingly savvy British consumer, this precision targeting is key for brands to both attract new shoppers and build loyalty with existing customers. Katie McDermott, Marketing Director at Gourmet Burger Kitchen said; "As a restaurant group using the scheme, we’re delighted we will be able to offer our Santander customers some great cashback rewards when they dine at GBK. This new Cardlytics partner will allow us to target specific promotions to more consumers, based on their spending not only with us, but also other casual dining restaurants."
The programme is available to all Santander customers with a simple one-step opt-in and they can access their offers via online or mobile banking. Ruben Justel, Director of Customer Loyalty, Cards and Unsecured Personal Loans at Santander UK said: "Our customers always tell us that they want real, on-going value from their banking services, and so we are delighted to offer this great new service which couldn’t be easier to use – you just shop and spend as normal with your Santander Credit or Debit Card. With our 1|2|3 World customers also earning interest and cashback on their balances and everyday household bills and expenditure, banking really has never been so rewarding."
