The funds include Russell High Dividend Yield ETF (HDIV) and Russell Small Cap High Dividend Yield ETF, which have the ability to pay a higher dividend yield, exhibit sustained dividend growth and deliver earnings stability, said the firm.
Russell’s global ETF product group managing director Greg Friedman said these measures of financial strength were created to help investors avoid chasing dividend yield, where quality is often sacrificed in search of higher yield.
"By using quality screens embedded in the underlying transparent, rules-based indexes, we believe Russell has improved upon structural weaknesses common in traditional dividend products and brought an improved total return approach to the ETF marketplace," said Friedman.
The company manages multi-asset portfolios and services that include advice, investments and implementation and serves institutional investors, financial advisors and individuals.
Russell’s core capabilities extend across capital markets insights, manager research, Indexes, portfolio implementation and portfolio construction.
The firm has $141bn in assets under management as of 31 December 2011 and operates with 2,300 institutional clients, more than 500 independent distribution partners and advisors, and individual investors globally.
