The B2C digital option provides to gain returns by trading intraday within the world’s most liquid assets including the FTSE 100 or forex – on end-of-day outcomes, said the firm.

The new tool allows users to create their own bespoke asset options according to their trading requirements, which can also limit their risk exposure while providing a maximum return of up to 2,000% from each trade, claims Rule Financial.

The tool has been deployed by PYXmarkets to appraise the present architecture, including re-designing the platform to make it more scalable and robust.

The process comprises migration of the code base from C++ to Java and simplification of the data architecture.

Apart from offering real-time pricing, the platform provides live position updates, real-time position valuations and real-time position close-outs, said the company.

Ideal for both retail and institution, it allows traders to set their own strike price and to trade in the final hour before markets close and has no explicit commissions on trades.

PYXmarkets CEO Richard Hutchinson said that in the development of PYXmarkets the firm’s mission has been to create a comprehensive eTrading platform that limits risk while delivering defined returns and real-time pricing.

"We chose Rule Financial to develop the application for us, as their consultants have an established pedigree in development of real-time eTrading platforms, working with the world’s leading financial institutions. The Rule Financial team embraced where we wanted to take the service and transposed our vision into a platform with a fantastic user experience and functionality set," Hutchinson added.