The tool will cater economical access to the capital markets into the C-Suite of public companies and avoid certain traditional roles carried by investment banks, currently which control the transactional process.
The 24×7 service will help both investors and issuers through a graphical user interface (GUI) accessible through a desktop or laptop computer, as well as mobile smart devices such as tablets or smart phones, said the firm.
Using the DirectMarkets platform, consumers will be able to dispose shares directly into the secondary market and to complete funding transactions at the lowest cost possible.
The firm will introduce its offering at the TradeTech 2012 Conference that will be held at the Javits Center in New York from 6-8 March 2012.
