EUFX will provide -1x the daily performance of the US dollar price of the euro, before fees and expenses, thus enable investors to manage the risk of potential declines in the euro, said the firm.
ProShare Advisors chairman and CEO Michael Sapir said that the concerns over Europe have driven nearly $1bn of assets into our -2x euro ETF, EUO, since its launch less than four years ago.
"We are launching EUFX in response to investor requests for an additional variation of an ETF with inverse exposure to the euro," Sapir added.
ProShares, which owned $902m of assets as of 25 June 2012, manages 134 ETFs including global fixed income, hedge strategy, geared (leveraged and inverse), and inflation and volatility ETFs.
According to the wealth manager, each ProShares ETF offers access to an alternative investment strategy delivered with the liquidity, transparency and cost effectiveness of an ETF.