Affirm (NASDAQ: AFRM), the payment network that empowers consumers and helps merchants drive growth, and Priceline, a leader in online travel, today announced an expanded partnership. Through their deepened collaboration, Affirm is the pay-over-time provider for Priceline’s B2B business, Priceline Partner Solutions. Beginning immediately, Priceline Partner Solutions partner brands — which span industries such as airlines, cruise lines, car rentals, hotels, and more — can offer approved travelers the ability to book trips now and pay over time, directly through their own websites.
“Priceline Partner Solutions powers some of the most well-known brands in travel with Priceline’s leading technology, best-in-class rates and inventory,” said Matthew Shutt, Vice President & General Manager, Priceline Partner Solutions. “Working with Affirm and offering their flexible payment options is a natural extension to our product suite and of our ongoing quest to help partners meet consumer needs.”
“Travelers are increasingly eager for flexible, transparent payment options, and Affirm’s 25% growth in travel and ticketing last quarter shows the extent of that demand,” said Pat Suh, Affirm’s SVP of Revenue. “For over five years, we have helped Priceline deliver a better experience for their customers, and we are excited to bring that same value to the travel brands using Priceline Partner Solutions.”
Priceline Partner Solutions partner brands can seamlessly integrate Affirm into their checkout flow by working with their account team. Once added, customers will see Affirm as a payment option for orders of $50 or more. After selecting Affirm, customers will go through a quick, real-time approval process, and if approved, can choose from personalized payment plans. Affirm ensures full transparency by displaying the total cost upfront and never charging any late or hidden fees.
Brands choose to integrate Affirm because it delivers clear value for their customers. This drives increased sales, higher average order values, and improved conversion rates. Interested brands can visit here to become a Priceline Partner Solutions partner and add Affirm to their checkout flow.
