In this role, Wells will lead marketing planning and analysis, brand management, advertising, community relations, media relations, direct marketing, and digital media for the 44 branches of PremierWest Bank, Premier Finance Company and Premier Investment Services.
Wells also serves as a member of the bank’s Managing Committee.
Wells joined the bank in June of 2008 as vice president, marketing director and most recently held the position of senior vice president and chief marketing officer.
He has 30 years in marketing management, advertising, digital media, pubic relations, and product development with companies such as Conde Nast Publications, Discovery Channel, The Smithsonian Institution, New Line Cinema, and Harry & David.
PremierWest president and CEO Jim Ford said in his three years with PremierWest, Ken has made significant contributions in areas of new product development, multi channel marketing, brand management, and community relations.
PremierWest Bank offers expanded banking-related services through two subsidiaries, Premier Finance Company and PremierWest Investment Services.
