Mr Berry’s primary responsibility will be delivery of Platform’s sales targets through the development of the company’s team of sales professionals. He is also expected to contribute to Platform’s change program with a focus on the development of the core customer proposition.

Mr Berry has worked for Platform’s sales department for over seven years in a variety of roles. He joined in 1999 as a business development manager, progressing to regional sales manager and divisional sales manager before his most recent position as a key account manager.

David Tweedy, Platform’s managing director, said: Jason has been a valuable and influential member of our sales team for many years and we are delighted to announce his well deserved promotion to this key position. Platform prides itself on being a great place to work, grow and develop, so it is particularly pleasing to be able to fill such an important role from within.