Myplash prepaid cards, Plastic Cash International’s teen prepaid brand, were previously Visa-branded. As part of the launch this summer, Myplash will also be expanding its existing roster of the music artists, action sports athletes and lifestyle brands.
Together with MasterCard, Plastic Cash International will be developing additional product attributes to continue to enable teenagers to budget, save and spend effectively, while offering parents a convenient platform to manage their teens’ spending. Myplash MasterCard products will be available for use at all locations where MasterCard is accepted.
Brian Newberry, CEO of Plastic Cash International, said: “We are extremely excited to be working with MasterCard again, where our Myplash brand got its start. As the teen prepaid and gift card market continues to experience tremendous growth, we felt it was the right time for us to return to MasterCard to collaborate and share expertise to get this much needed financial tool into the market and directly into the hands of teens and young adults.”
Laura Kelly, senior vice president of global prepaid and healthcare solutions at MasterCard, said: “Working with Plastic Cash International on Myplash prepaid cards enables us to meet the needs of today’s teen market by appealing to their individual styles, personalities and preferences, while also promoting financial literacy and responsibility for young consumers and their parents.”
