The program, which is designed to allow merchants explore growth opportunities in new markets, decrease risk and boost seller confidence, will be launched on 11 October 2013.

The new policy will be available for its merchants in Australia, New Zealand, mainland China, Hong Kong, India, Indonesia, Japan, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.

PayPal Asia Pacific vice president Rohan Mahadevan said that the company acts together with merchants to overcome any obstacle they might face when doing business online from logistics, to customer service, to checkout integration and cash-flow.

"This will empower online businesses to capitalize on the multi-billion-dollar cross-border trade opportunity in Asia’s fast growing economy," Mahadevan added.

Online businesses can get the advantage of Seller Protection without additional investment and need of subscription, provided they meet the eligibility criteria, PayPal said.

PayPal serves approximately 132 million active accounts in 193 markets and 25 currencies across the globe.