The newly debuted platform also provides packaged portfolio-based investment products from 15 providers such as Friends Provident International, Curtis Banks and Aegon.

It is also suitable for independent advisers, who are required to trade under the Financial Services Authority’s redefined independence criteria as per the Retail Distribution Review rules.

The cost-efficient platform operates on Pershing Securities’ technology and reduces fees for advisers by eliminating the double charging of a traditional platform and DFM model.

The average annual management charge for research, platform technology, custodian and DFM, would be from 0.75% to 1.25% for Platform Plus clients.

OCM Wealth Management chief executive Jason Stather-Lodge said, "We anticipated a need for an integrated and scalable platform that would provide an adviser with a single suite of solutions."

"We set out to combine a discretionary asset management process, with a service that is both client-focused and integrated with the IFA or FA post-RDR."