The program, which the company expects to launch in first-quarter 2011, will include multiple bond dealers.

Each dealer will cover specific NYSE listed companies, and will be responsible for posting live bids and offers of a minimum size on the outstanding corporate bonds of those companies.

NYSE Euronext managing director for fixed income Kevin Molloy said this is a step forward in providing fixed-income price transparency to retail investors through an inclusive, open-access fixed-income exchange.

"By providing live executable quotes, NYSE Bonds will provide retail end users equal access to the same trading information and quality of markets. This new program reflects the input of leading participants in fixed-income markets, and we are grateful for their participation," Molloy said.

The NYSE Bonds platform offers customers instantaneous, real-time electronic access to aggregated best price information as well as direct interaction with the marketplace through limit order functionality.

NYSE Euronext initially submitted its proposed new rules for NYSE Bonds to the SEC earlier in 2010. The NYSE Bonds relaunch is expected to further diversify the range of asset classes available for trading on NYSE Euronext markets.