The new initiative, named as shapeyourcountry.com, is aimed at broadening the scope of outreach by Noor Investment Group to create an entirely new model for customer and public service practices, as well as peer and investor relations. It will also serve as a thought provoking platform for shaping and enhancing industry perceptions.

In addition to providing links to Noor Islamic Bank’s and Noor Takaful’s portfolio of offerings and services, the forum will act as a vehicle for people to voice their preferences and views on what services both organizations should provide.

Hussain Al Qemzi, CEO of Noor Islamic Bank and Noor Investment Group, said: “To successfully adapt to international trends, we need to make use of crucial intelligence from many new sources beyond company and media supplied data.

“By stimulating social exchanges of information and opinions, we can tap into a highly relevant and contextual channel to provide valuable insights which can be channeled directly to improve services and ultimately increase client satisfaction.”