NEOVIA Financial, a UK-based independent online payments business, has named Mark Mayhew as president and chief executive of NEOVIA. His appointment will be effective from September 1, 2009.

Mr. Mark worked primarily in retail financial services and cards and payments operations (including NatWest’s issuing and acquiring businesses as COO, and head of UK consumer banking at Morgan Stanley) and leading CIMS, the individual memberships business of Cendant.

Dale Johnson, chairman of NEOVIA, said: “We are pleased to welcome him as NEOVIA’s new president & CEO. Mr. Mark is a very accomplished executive and his proven credentials in strategy formulation, operational development and Plc governance, coupled with his deep financial services and payments expertise, uniquely qualify him to lead NEOVIA at this exciting time.”

Mr. Mayhew said: “I am delighted to have been appointed president & CEO of NEOVIA. I am excited by the opportunity to drive NEOVIA’s next phase of growth, building on the group’s vision to deliver bold payment solutions to selected e-commerce communities.”