National Bank of Abu Dhabi (NBAD) has launched its first branch in Hong Kong, heralding the beginning of its operations in Asia, reported AME Info. Building on the wide spectrum of services and products available in the UAE, the Bank is offering a selection of services such as commercial and corporate banking, trade finance, treasury, correspondent banking and selective personal banking services.

NBAD aims to meet the needs of clients in Hong Kong, China and the region, which include financial institutions, corporate, government institutions and quasi-government bodies as well as selective private customers.

Michael Hardwick Tomalin, CEO of NBAD, said: “The move demonstrates our confidence in the local market and in our ability to provide excellent products and services in the region. We will bring the same enthusiasm and passion that we apply in the UAE to help us succeed in the Hong Kong and Asia markets, as we aspire to become the Number One Arab Bank worldwide.”

Qamber Ali Al Mulla, senior general manager of international banking division at NBAD, said: “Building on our success and expertise in the UAE and the Greater MENA region, the Hong Kong Branch will serve as a gateway to the UAE and the MENA region for our clients in Asia. Utilising its international network located in Asia, MENA region, Europe and the USA, the bank aims to provide its clients with a comprehensive, professional and truly global financial service.”

Ernest Law, regional manager of NBAD in Hong Kong, said: “Given its strategic location, Hong Kong is well placed to be the regional hub to serve the Bank’s future business expansion into the rest of Asia. With our expertise and experience, we aspire to become our clients’ bank of choice for supporting their business interests in the UAE and MENA region and in major financial centres.”