Natixis Global Associates (NGA), the distribution arm of the France-based Natixis Global Asset Management (NGAM), has appointed Terry Mellish to the newly-created role of head of UK institutional business and both global and UK consultant relationships. Mr Mellish will join the London office of NGA on 4 January 2010.

In his new role, Mr Mellish will be responsible for increasing NGA’s presence in the institutional marketplace in the UK. In addition to enhancing relationships with UK consultants, responsibility for global consultant relationships will be centralised in London under his leadership. Mr Mellish aims to bolster the UK institutional team with the recruitment of a number of senior hires for 2010.

He will report to Herve Guinamant, president and CEO of NGA’s international investment distribution organisation (NGAI).

He was most recently head of UK institutional business at Union Bancaire Privee (UBP). He previously held the same position at Credit Suisse Management from 2004 to 2006.

John Hailer, president and CEO of North America and Asia operations for NGAM, said: “ Mr Mellish appointment signals an acceleration of our institutional distribution strategy for NGA in the UK and a renewed focus on the global and local UK consultant community. He has extensive experience of the institutional marketplace and will play a key role in bringing the capabilities and expertise of our investment affiliates from around the world to a wider audience.”

Mr Mellish said: “It’s been a challenging period for the industry and I believe that NGA’s truly global and truly multi-boutique model provides a competitive advantage that will help to position the company as a key player in the UK asset management industry.

“I’m looking forward to not only building NGA’s institutional business in the UK but also providing leadership for the company’s relationships with consultants globally. A significant percentage of new institutional business opportunity is sourced through consultants, and our aim is to ensure Natixis and its affiliates take advantage of London’s status as a global hub for consultant activity.”