The survey found that 26% of men and 24% of women said that saving more was the most important change they needed to make in the New Year. The age group that was most concerned with changing its saving habits was 18-24 year olds, with 65% saying they would like to improve their savings in 2008. 34% of savers aged over 55 also indicated that they would also like to save more in 2008.

Stuart Bernau, executive director of Nationwide, said: The economic climate over the last few months will undoubtedly have made people sit up and think about their own financial wellbeing, so it is not surprising that for many, saving more in 2008 is top of the agenda. New Year’s resolutions can fall by the wayside as the year goes on, but by making one resolution and sticking to it you can really make a difference to your finances. Simple changes, such as ensuring you utilize your annual tax-free allowance or by making monthly contributions to a regular saving account can help you make the most of your savings.