Since the partnership began in 2011, Eastern Bank has seen unprecedented growth in credit cards.
“Our partnership with Elan Financial Services allows us to provide a robust set of reward offerings along with outstanding service to both regular and business credit card customers,” said Eastern Bank’s Sujata Yadav, SVP, Consumer Lending Director, "Since working with Elan, we now serve four times as many customers as we did just a few years ago.”
The multi-year agreement allows Eastern Bank to offer Elan’s suite of marketing initiatives such as direct mail and other programs that help drive new account growth and engagement from credit customers. In addition to customer growth, Eastern also has seen its share of business cardholders rise to almost 2 times its peer group average.
“As an almost 200-year-old mutual bank, Eastern Bank’s commitment to its customers is crucial to its continued success as a customer-focused organization. Providing the right credit card offerings is as important to its leadership as providing the latest in bank technology for their customers,” said John Owens, senior vice president of Elan Financial Services. “We look forward to the continued growth of the Bank and our strong partnership.”
