The UAE-based bank selected components of the SAS and Teradata Business Insight Advantage Program to better manage and extend analytical intelligence across the enterprise.
The elements include SAS Enterprise BI Server, SAS Enterprise Data Integration Server, SAS Profitability Management and SAS Activity-Based Management – all executed within the Teradata data warehouse.
NBAD deputy chief information officer Saher Arar said with the help of SAS and Teradata, the bank will be able to better analyze customer behavior trends, as well as evaluate the profitability of its corporate and consumer banking divisions with drill-down capabilities to customer, channel, relationship and product profitability.
The SAS and Teradata solution will allow NBAD to better focus resources on the right customers, while nurturing growth of relationships with influential clients.
