Lim will lead all major in-country business efforts and focus on managing relationships and growing MoneyGram’s network, products and market share.
He will be representing MoneyGram amongst regulators and building relationships within the government agencies that support and manage the overseas Filipino workers.
Lim will also develop corridor plans with the send markets to tap the potential that is available globally.
According to the MoneyGram, the Philippines is a key market for it and now with an official presence, it will be able to strengthen the relationship between the company, agents and the community of the Filipinos who receive remittances from abroad.
MoneyGram’s international service is offered through partners including BDO and SM Malls, Cebuana Lhuillier, Kwartagram, M Lhuillier Financial Services, Palawan Pawnshop, PeraGram and RD Pawnshop.
The Philippines was the world’s fourth-largest recipient of remittances in 2010, taking in $21.3bn. This is expected to grow to more than $30b in 2011, according to the World Bank.
