Beginning immediately, Nasdaq will offer companies access to the CSOP, powered by LOYAL3, enabling eligible companies the ability to sell stock directly to customers through social media outlets or the web in three clicks, and in amounts as little as $10.
The CSOP will also be fully integrated into the Corporate Solutions suite of services, allowing customers to access and promote their CSOP through GlobeNewswire, corporate intelligence and their investor relations website.
Nasdaq OMX Group chief marketing officer and executive vice president John Jacobs said that a CSOP allows companies to increase loyalty, branding and liquidity through customer stock ownership.
LOYAL3 CEO and inventor of the CSOP Barry Schneider said that at the highest level, CSOPs are about democratizing the stock market, making the American dream of stock ownership possible for tens of millions of people.
"With its easy three-click technology, low minimums, no fees to buy or sell stock and the ubiquity of social media, CSOPs are uniquely engineered to provide market access for everyone," Schneider said.
LOYAL3 is provider of web and social media platform that enables public companies to sell their stock directly to customers.
