Morgan Stanley Smith Barney, a global wealth management organization, has launched the Women Financial Advisors Forum (WFAF), an online blog for women interested in becoming financial advisors at Morgan Stanley Smith Barney.

It has reported that this online site showcases the opportunities, challenges and advantages of a financial advisor career for women. Developed to offer women financial advisors an opportunity to share insights and ideas about the work they do, the clients they advise, and the work-life balance they seek, and to be a useful source of information for women considering a career as a financial advisor.

The company claims that this site is designed to engage readers on a path from being a visitor to the site to becoming a potential candidate for hire. It seeks to stimulate an online conversation by encouraging participation and providing a forum for questions and concerns. It also includes information about the job requirements of a financial advisor, how to apply, career development, and a Frequently Asked Question (FAQ) section.

Andy Saperstein, Head of Wealth Management, said: “We are committed to making Morgan Stanley Smith Barney the firm of choice for the world’s best Financial Advisors, and this initiative is part of our efforts to cast a wide net for talent and support women in their careers and professional development.”