The alliance, which will be executed through MSSB’s Professional Alliance Group, paves a way for B2B CFO to refer clients to MSSB, which offers chief financial officer services to companies across the country.
Under this relationship, clients referred by B2B CFO may access the wealth management expertise of MSSB financial advisors, as well as a more integrated and coordinated approach to their finances and investments.
MSSB’s downtown Houston office senior vice president and financial advisor Michael Brunner said, "This concept has the potential to provide a paradigm shift in the way privately held business owners manage their finances."
"Instead of the traditional ‘siloed’ approach that involves multiple advisors, business owners now have the ability to apply a comprehensive strategy to help reach their financial goals for both their family and business."
B2B CFO founder and chief executive officer Jerry Mills commented, "As one of the world’s largest investment firms, Morgan Stanley Smith Barney offers our clients access to world-class investment and wealth management consultation, and it also allows our clients increased access to capital, which is a priority for all business owners."
B2B CFO has 216 Partners in 45 states, and advises more than 800 clients across North America.
