The new money transfer center will have a dedicated employee to offer MoneyGram’s money transfer services and Neal & Massy’s Sure Pay bill payment service.

The new initiative is aimed to offer the products of both companies on an additional, convenient location to send and receive cash locally and internationally.

Neil & Massy said that the company will use the best practices to the operation of the new money transfer center, including offering cross-promotions with the company’s grocery stores, providing incentives to customers to visit the money transfer center.

Commenting on the launch, Neal & Massy consumer finance business unit chairman Curtis Tobal said that the center will help provide convenience and an improved in-store experience to its customers.

MoneyGram International offers global money transfers, money orders and payment processing systems for financial institutions and retail customers, through 310,000 global money transfer agent locations in 197 nations and territories.